In the last days of August while my neighbors were all
gone and the streets were so silent you could hear a pin drop, Mr. Sax and I
had a “staycation,” in our own neighborhood. One afternoon we traveled to Cold
Spring; another day, we hit Fahnestock State Park. In Portchester we had drinks
and appetizers outside at BarTaco, and on the final day of our holiday, we
drove to Pleasantville to catch a film at the Jacob Burns. The film we saw was
“The Queen of Versailles,” which I’d read about in The New Yorker and was a
topic of conversation at a sophisticated cocktail party in Pound Ridge we’d
been to the night before. At the party, several people were talking about the
film. “She got what she deserved,” one woman carped.
The film, a documentary by Lauren Greenfield, details the
rise (and the fall) of David and Jackie (mostly Jackie) Siegel. David Siegel is
a time-share magnate, founder and CEO of Westgate Resorts. The couple live the American
Dream, but SuperSized. In 2007, when filming started, the Siegels are building
a 90,000 square foot home in Florida they call the American Versailles. Larger
than a 747 airplane hangar, featuring 9 kitchens, 30 bathrooms, two movie
theaters, and a bowling alley, the home, if it is ever completed, basically
dwarfs the White House.
In interviews before and after the film was released,
Lauren Greenfield explains how she first met Jackie, who is fairly down to
earth. The filmmaker, who has had a long career photographing images of extreme
wealth for “Elle” magazine, encountered Jackie Siegel when she was taking
pictures of Donatella Versace for the opening of the designer’s new store.
Jackie is/was a valued Versace client. Soon Greenfield was helping Jackie
convince her husband they should make a film about themselves.
At the beginning of the film, both the Siegel’s are open
and voluble, clearly loving their extravagant lifestyle. In addition to
Versailles, David is opening Westgate Resorts in Las Vegas, meant to be the
largest and tallest building on the strip. Mr. Siegel talks about his modest
youth in Indiana, and his father, who was addicted to Vegas. Siegel hints on
film it was his money and influence that got George W. Bush elected. Jackie, a
former Mrs. America and pageant queen, is 30 years younger than her husband
(she’s Wife #3). Her joy and enthusiasm for spending and consuming is almost
childish. What Jackie has most going for her is she’s not a snob. Cameras
rolling, she’s just as much at home with McDonald’s as she is with caviar.
While the film play for laughs some of Jackie’s worst foibles,
like asking for the name of her driver when she’s renting a car from Hertz, the
real story begins after the financial collapse in ’08 when Westgate’s business
stumbled, and its timeshare customers couldn’t make their payments. Six
thousand employees are let go, the creditors close in, and construction stops
on what was supposed to be the largest private house in America.
Greenfield is calm but ruthless as she continues to
document the Siegel’s downfall. Chauffeurs, housekeepers and nannies are let
go, dog poo collects on the marble floors. The Siegels are living in the 26,000
square foot home in Orlando the family still inhabits, and Jackie does her
Christmas shopping at Walmart instead of Neiman’s. To ease the distress of the
Orlando-based, Westgate ex-employees, on her own she in a warehouse a kind of
Salvation Army. Kept mostly in the dark about her husband’s troubles, she tells
Greenfield that it’s only through the filmmaking process that she understands
what is happening.
While Jackie comes off as likeable if a bit dim, by the
end, David Siegel is anything but sympathetic. One wonders why he permitted
Greenfield to keep filming. As of this writing, he is suing Greenfield and the
Sundance Film Festival for defaming his company. His lawsuit against them was
filed about a week ago in Orlando in U.S. District Court.
When
the Siegels initially decided to be filmed, they thought they were creating a
legacy. At the end of the day, that’s still what happened, even though the story
arc changed. In the film, David Siegel said, “This started out as a rags to
riches story, and now it’s riches to rags.” By the end of the film, he is angry.
He’s mean. He dislikes his wife and children, who go on blindly loving him.
When Jackie says on camera that if it ends up the family lives in a modest
$300,000 house, “with lots of bunk beds,” and that’s OK with her, you know she
means it. Unlike a real floozy or gold digger, she did marry for better or
worse.
“The Queen of Versailles,” is, of
course, a parable about legalized vice and greed. Siegel’s father ruined
himself gambling at the casinos; Siegel gambled with the banks. On the Today
Show a few weeks ago, Jackie appeared with Greenfield. They both want the film
to succeed. Jackie said her husband’s company Westgate is “doing great,” and that
they still have dozens of time share resorts in operation. She believes they
will finish building Versailles. “We came through the recession,” she said
proudly. “And the house was never at risk.”