twit-wit?

I interviewed an author the other day who is furiously penning books. His genre is the sports mystery and he uses his own children in his novels. The main thing i took away from the experience of interviewing him was his belief in the power of marketing. He blogs, he Twitters, he FB's. Frankly i don't really see how he has any time to write, but he does. Curious, I decided to open a Twitter account. I'm still trying to figure out the best way to maximize the thing. My old friend from college, Anton, suggests that i should write things that are lurid and then create an account where friends and family (???) would pay 50 cents a day or something to get a mini thrill or maybe even their rocks off. I can't even imagine how one could turn their Twitter account into a lucrative operation but he claims I could make $10,000 a year on such a thing. Am i missing out on an enormous opportunity? Hard to say.